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DMGgo is now called Go HQ
We're excited to reveal our new brand identity! Our rebrand reflects another step forward while honoring our history and customers.
Read on to learn six highlights about the rebrand.
Continued innovation
As our services, team, and vision grew, we knew it was time to evolve. We’ve streamlined our name, look, and many aspects of our offering.
Unchanging values
We’re sticking to our people-first service, deep industry expertise, and heartfelt passion for empowering entrepreneurs.
Ready, set, go!
We learned that “Go” means more to customers than DMG, so we put it first in our name. “HQ” reflects the full suite of services we’ve grown to offer.
Reorganized services
We’re rolling out simple service lines—Go Finance, Go HR, Go Operations and Go Enterprise—while continuing to offer mix-and-match flexibility based on customer needs.
Improved experience
Our totally new online experience and updated customer touchpoints are just a couple of the ways we're continuing to put customer experience first.
Part of Waypoint Group
After the acquisition of Bright Flag, we decided to create a holding company that unites our brands internally and externally. The result is Waypoint Group.